What pillow height actually means
Loft is what most product pages publish. Loft-under-load is what your head feels.
Pillow loft is the height of the pillow when nothing is on it. It's easy to measure and easy to publish, but it's rarely the height you actually experience. Most pillows compress to 50–70% of their uncompressed loft once your head is on them.
Maple specs every pillow at four load points — 20 N, 40 N, 50 N, and 80 N — at both 60 and 300 seconds of compression. The number this calculator targets is the 50 N / 60 s load point, which is roughly the weight of an average adult head.
Loft-under-load tells you what your head will feel when you first lie down. Loft after 300 seconds tells you what it'll feel like by minute five — and that 300 s number is a better predictor of overnight comfort than the first-touch feel.