Custom-fit pillow

Build directly, or let the quiz guide the fit.

If you know what you want, choose height and firmness yourself. If you want help, the quiz uses sleep position, body shape, mattress feel, and current pillow problems to point you to the right profile.

Customize my pillow Use the height calculator

Made in Saint-Jean-sur-Richelieu, Quebec

Measured pillow heightMade in Canada90-day fit trial

What "custom" means here

A custom pillow should not force you into one path. Maple gives you two clear routes: build directly by height and firmness when you already know your preference, or take the quiz when you want guidance from your sleep position, mattress, shoulder gap, and current pillow problem.

Direct build path when you know your height and feel
Quiz guidance when you want help narrowing the fit
90-day fit trial with free fit replacement if needed
Made in Canada from foam pour to packaging

Why generic pillows fail

Six failure modes a custom-fit pillow has to solve.

Failure mode

Too high

The chin pushes forward and the front of the neck stretches all night.

Failure mode

Too low

The head tips back, the cervical curve overextends, and the shoulder takes the weight.

Failure mode

Too soft

The foam settles by hour two — the support you fell asleep on is gone by morning.

Failure mode

Too hot

Closed-cell foam holds heat; cool-to-the-touch covers stop working in minutes.

Failure mode

Wrong shape for the position

Cervical contours assume back sleeping; soft pillows assume nothing — both fail combo sleepers.

Failure mode

Wrong loft for the mattress

Soft mattresses need less pillow loft than firm mattresses, and almost no pillows label it that way.

Choose by sleep position

Start with how you actually sleep.

Position fit

Side sleepers

Higher loft tuned to shoulder gap and mattress firmness.

See the fit →

Position fit

Back sleepers

Medium loft that supports the curve without pushing the chin forward.

See the fit →

Position fit

Stomach sleepers

The lowest loft in the lineup — built for face-down sleeping.

See the fit →

Choose by problem

Or start with what's wrong now.

Problem fit

Neck support

Loft + firmness + creep behavior, not just contour shape.

See the fit →

Problem fit

Shoulder pressure

Pillow height usually solves this before a new mattress does.

See the fit →

Problem fit

Broad shoulders

118–130 mm of measured loft — past where standard pillows top out.

See the fit →

Problem fit

Hot sleepers

MapleCool™ phase-change cover paired with open-cell foam.

See the fit →

Problem fit

Skincare surface

A removable, washable cover for the fabric your face rests on.

See the fit →

Custom pillow vs. other pillow types

What "custom" gets you that other categories don't.

Type	How it works	Best for	Weakness
Maple custom pillow	Built directly by height and firmness, or guided by the quiz	People who want either control or fit guidance	You need to choose a path before checkout
Adjustable pillow	User adds or removes shredded fill	People who like experimenting	Self-fitting is hard; fill shifts overnight
Cervical contour pillow	Fixed shape designed for back sleepers	Dedicated back sleepers	Shape stops working when you change position
Standard memory foam	Fixed loft, fixed firmness	People who already know their ideal profile	No adaptation to body or mattress
Down / down alternative	Soft, plush, moldable	Stomach and light back sleepers	Lacks stable support, settles fast

Frequently asked

Custom-pillow questions, answered plainly.

What does "custom pillow" mean here?

Custom-fit, not custom-printed. If you know your preference, choose the build height and firmness directly. If you want guidance, the Maple quiz uses sleep position, mattress firmness, shoulder breadth, neck length, body frame, thermal preference, turn frequency, and current habits to recommend a measured profile.

Is a custom-fit pillow better than an adjustable pillow?

It depends on whether you want to do the fitting yourself. Adjustable pillows give you the parts; custom-fit pillows give you a recommendation. Adjustable wins if you enjoy the experiment. Custom-fit wins if you'd rather get the right one the first time.

Are these pillows really made in Canada?

Yes. The polyurethane chemistry, the foam pour, the cure cycle, the inner cover, and final packaging all happen at our parent factory in Saint-Jean-sur-Richelieu, Quebec — open since 1991. The outer MapleCool™ cover yarn is imported, so the legal claim is "Made in Canada with imported and domestic materials."

What if the recommended pillow isn't right?

You have 90 days to confirm the fit at home. If the profile is not the right match, our free fit replacement sends the correct one at no charge.

Ready to build?

Build your custom Maple Pillow.

Choose a 146 mm or 132 mm build height, then pick the firmness feel you want. If you want guidance first, take the quiz; either path has the same 90-day fit trial.

Customize my pillow Take the fit quiz

Build directly, or let the quiz guide the fit.

Made in Saint-Jean-sur-Richelieu, Quebec

Measured pillow heightMade in Canada90-day fit trial

What "custom" gets you that other categories don't.

Type	How it works	Best for	Weakness
Maple custom pillow	Built directly by height and firmness, or guided by the quiz	People who want either control or fit guidance	You need to choose a path before checkout
Adjustable pillow	User adds or removes shredded fill	People who like experimenting	Self-fitting is hard; fill shifts overnight
Cervical contour pillow	Fixed shape designed for back sleepers	Dedicated back sleepers	Shape stops working when you change position
Standard memory foam	Fixed loft, fixed firmness	People who already know their ideal profile	No adaptation to body or mattress
Down / down alternative	Soft, plush, moldable	Stomach and light back sleepers	Lacks stable support, settles fast

Custom-pillow questions, answered plainly.

What does "custom pillow" mean here?

Is a custom-fit pillow better than an adjustable pillow?

Are these pillows really made in Canada?

What if the recommended pillow isn't right?

You have 90 days to confirm the fit at home. If the profile is not the right match, our free fit replacement sends the correct one at no charge.